Distributrion, Marketing & Exchange.

Distribution involves methods of how a product can be consumed. Whatever the product is, it iwll have a differnet way of being consumed. As for film, it can be consumed by digital viewings or streaming at the cinema, it can be bought or rented from a shop and watched at home, it can be seen on the internet on sites such as YouTube, or maybe posted in a leaflet or newspaper.

Marketing is the way the product is presented to it's consumer, such as advertising. This can be done by: teaser trailers of a film at the cinema or home, it can be advertised in newspapers, magazines, leaflets, billboards, packaging, internet posts/ads ect..

Not only can the film be distributed it can eb exchanged. Once the user has consumed the product, they can thene xchange it with another consumer and this becomes a continuous cycle. The Product can be consumed different ways and in different styles. Not only can you rent or buy the film from a rental shop, it can be consumed through either HD, 3D, DVD and Blue Ray, being screened on TV, internet or on the computer.